Francisco Goya’s Third of May Essay Example for Free

Francisco Goya’s Third of May Essay Francisco Goya’s ‘The third of May’ was an 1814 painting of Francisco de Goya depicting the execution of the Spanish citizenry resulting from the fighting in the Puerto del Sol area of Madrid. Don Gray in his article Art Essays, Art Criticism Poems pointed out that, the subject of the painting is the dreadfulness of the execution in which Goya has grouped his picture in four different sets namely, those about to be shot, those already dead, the firing squad, and those about to be shot. The painting was done in the context of the aftermath of the popular uprising in Madrid with its background against the French invasion and the monarchic crises it provoked between Charles IV and his son Ferdinand. The title â€Å"The Third of May† simply refers to the fateful days of 2 and 3 of May 1808, which was a Spanish uprising against French invaders. As the riots cleared up, French executioner rounded up the ringleaders for execution but as it may be inevitable, many civilians were said to be included in the infamous firing squad of more than eighty peasants on the predawn of the third of may in 1808 at Principe Pio hill, in Madrid. Historical Issues that may have Influenced the Context of the Work Francisco de Goya was one of the greatest Spanish painters along with El Greco and Diego velasques. Goya’s Third of May depicts the brutal picture where the Spaniards who fought against French-led were executed on the Principe Pio, a remote hill just outside of Madrid. Mary Connell describes the uprising that took place on the second of May. The Spaniards were armed with scissors, spoons, knives, and a few firearms . By mid afternoon the revolt was over but the French were determined to set an example so that the Spanish would not again attempt such a revolt. French soldiers executed eighty-three peasants during the pre-dawn of third of May. This disgusted Goya, feeling that the French liberal reform he had been so pleased at first, had accomplished nothing lasting, as many people had died and suffered as a consequence of the war. Thus, according to Connell, Goya’s work was not meant to be beautiful, but is supposed to be horrifying to frighten the viewer. Connell emphasized that Goya’s purpose within the painting was not to blame the French but to point out the faceless and mechanical forces of war blindly killing people. The painting also depicts how war is horrible and the impact of violence on humanity, which demonstrates that war is always wrong and generate all kinds of evils. Thus, Connell aptly stated that Goya was hoping to persuade people to resort to war in no way at all . The impact of the brutality of the war had made great influence on the â€Å"Third of May† as the painting clearly conveys the horror of war through violence and death. There are some other interpretation of the characters of the painting such as the man in white whose both arms stretched out, said to be resembling Christ sacrificing his life on the cross, the man on the white seemed to be bravely welcoming death by sacrificing himself which seem to portrayed good and evil, with the French troops representing the evil and the dark side of the war. Social Issues that may have influenced the Work Among the social issues that confronted Goya prior to his magnificent work, The Third of May was his loyalty to the French during the occupation. James Voorhies of the Department of European Paintings, The metropolitan Museum of Art, noted that when Goya was questioned about his loyalty to the occupiers, he demonstrated his loyalty to Spain by commemorating Spain’s uprising against the French rule in two paintings: The Second of May and The Third of May. Thus, the social pressure on Goya was that his allegiance to Spain was under question. His desire to prove his allegiance to the Spanish monarchy has led him to commemorate the fateful days two days of May 1808. Regarding the commemoration of that particular incident, Christopher John Murray pointed out that, Goya’s paintings were designed as part of the celebrations of the return of Ferdinand VII to Madrid. As mentioned earlier, the Third of May was painted by Goya to prove his allegiance to the Spanish Monarch in view of social pressures questioning his loyalty to Spain. Murray however, goes deeper than this issue of loyalty. He stated that although the painting has become an iconic image of repression, popular martyrdom, and the horrors of civil strife, in which, Goya intended the message to remind the people of the horrors and violence that war brings, but in modern times, Goya’s work has been viewed being not officially commissioned, but he proposed it as a project, as he was in precarious financial situation, and he wanted to gain favor with the regime of Fernando VII to escape being prosecuted for having collaborated with the Napoleonic occupation. To sum up the social issues that may have influenced the making of the ‘The Third of May,’ are, first, is the issue of collaboration with Napoleonic occupation in which Goya has to prove his allegiance to the Spanish Monarch. The influence of this is seen in Goya’s depiction of good and evil. The good is represented by the martyr and those who are about to face their death through firing squad, while the bad is portrayed by the French soldiers. By this Goya is trying to prove that he is willing to highlight the evils of the Napoleonic occupation. The second is that he intended to paint day two and day three of May, which was for the commemoration of the horrors of war, but it was also intended to please the newly restored king to gain favor in order to avoid possible prosecution due to his collaboration with the Napoleonic rule. Thus, according to Murray, although the paintings in effect are historical paintings commemorating recent events, they are devoid of the element of heroism. Murray contends that there is no evidence that Goya had witnessed the incident, thus it is clear that the third of May is â€Å"a highly imagined and constructed painting. Regardless of the issues surrounding the painting of the â€Å"The Third of May’ Goya has successfully portrayed what he wanted to put on canvas. The Third of May is a powerful reminiscent that war is violent and a waste of life on both sides. The painting is very attractive because of Goya’s brilliant use of colors to emphasize what he wanted the view to read in the painting. What are the Critical issues that may have influenced the context of Goya’s work? There were perhaps a few critical issues that influenced the context of Goya’s work, The Third of May. Among these issues were his deteriorating health and his allegiance to Spain in question. Kimberly Court cited in her article entitled â€Å"Goya’s Black Paintings Harsh, but Honest† that the resulting atrocities on the Iberian Peninsula from 1808 to 1814 forever staining Goya’s insight of Humanity . The uprising that followed after the coronation of King Joseph Bonaparte has persisted through guerilla warfare and continued its war against the Napoleonic armies killing more than three hundred French citizens and capturing French ship. Court pointed out that, the guerrilla warfare was the inspiration behind Goya’s Los Desastres de la Guera or The Disasters of War in English. Goya was afflicted with serious illness, which according to James G. Hollandsworth the popular explanation of Goya’s illness is that he was suffering from syphilis. Hollandswoth asserts that after this illness in 1789, Goya’s paintings reflected a harsh, cynical view of the world. However, despite of his illness, Polyxeni Potter noted that Goya was an artist opposite and contradiction and his paintings incites horror and gladness, sadness and other images that made potter to comment that Goya’s imagination harnessed the supernatural into a disturbing display of the insensible and unreasonable. Goya’s allegiance to Spain was questioned in connection to his collaboration with the French. Since this was already discussed above, it is deemed it unnecessary to discuss it further. Conclusion Francisco de Goya’s contribution to arts is now an institution, which benefits sincere students of the arts. Goya was indeed a gifted person whose works can affect a viewer’s mood. His paintings were a powerful reminiscent of the heroism and nationalism of the Spanish people during the Napoleonic era in Spain. Although his motives in some of his paintings were for personal interest, such as that of The Third of May, it was evident that the painting had left a lasting impression on the effect of war to lives and properties, a lesson that must never be forgotten but to be implanted in the minds of every individual. Francisco de Goya may long been gone, but his contribution in the world of arts will continue to live on especially his use of lights and dark colors. Goya’s talent is not only a gift of his own; it is gift for the entire artist, a gift for the entire aspiring artist, and finally, a gift for everyone loves arts. Goya’s â€Å"The Third of May†, reminds us not only of the horrors and of violence of wars but also of courage, heroism, sacrifice. Bibliography Connell, Mary. The Atrocities of War http://www. jmu. edu/evision/archive/volume1/essays/connell. html Court, Kimberly. Goya’s Black Paintings, harsh, but Honest http://www. wsu. edu/~kimander/goyasblackpaintings. htm Gray, Don. Art Essay, Art Criticism Poems http://www. jessieevans. com/essays/essay087. html Hollandsworth, James. The Pschological Disorfers: Ashizophtenia. New York: Springer 1990. Murray, Christopher John. Encyclopedia of the Romantic Era, 1760-1850, Vol. 2. New York: Fitztoy Dearborn, 2004. Potter, Polyzeni. Emerging Infectious disease http://www. cdc. gov/ncidod/EID/vol9no11/about_cover. htm Voorhies, James. Francisco de Goya 1746-1828 and the Spanish Enlightenment. Metro Politan Museum of Art 2000-2008. http://www. metmuseum. org/toah/hd/goya/hd_goya. htm

Jane Austens Life and Work Essay -- Author Biography

Jane Austen, one of the most celebrated novelists, wrote seven of the most distinguished novels in the English language. Her first novel--which she started in 1795, revised in 1809 or 1810, and finally published in 1811—was Sense and Sensibility. Many agree that her most renowned work would be Pride and Prejudice. Austen began writing in her early twenties but did not publish her work until later in her life. She obtained a better education than most women of her time. Born in Steventon Village in Hampshire on December 16, 1775, Austen was born into an upper middle class family. She was the daughter of George Austen, a clergyman, and Cassandra Austen. Austen received her education at Reading Abby School. Before she was eighteen Austen had written three volumes of juvenilia and her first book was published at the age of thirty-five. Pride and Prejudice, originally titled First Impressions, was submitted to a London publisher by her father in 1797, a year after Austen b egan writing it. Although the novel was enjoyed by many of her friends and family, the publisher rejected it. She moved to Bath in 1801 and continued to work on First Impressions until 1805 when her father and a close friend passed away in which time she stopped writing for almost five years. In 1809 Austen moved to Hampshire at Chawton College, close to her hometown of Steventon and on January 28, 1813 Pride and Prejudice was published anonymously. Austen’s novels are about people of her societal class on courtship and marriage and throughout her life there were approximately fifteen anonymous reviews, three on Pride and Prejudice. James Edward Austen-Leigh, Austen’s nephew, wrote her first biography in 1870 portraying her as a benevolent, devout, â€Å"spin... ...te, clever, pointed, and satirical to say the least. Jane Austen’s Emma relates to her life in the fact that she writes about the people in her societal class. All of her characters live near the area she grew up in and are all upper middle class families. In Emma George Knightley is often the voice of Austen herself. He relays her opinions and emotions in a subtle way that does not disengage the reader too much. While relaying her opinions and emotions through a character within the novel, it keeps the reader involved enough to keep their emotions within the story and not towards Austen herself. Works Cited Collins, K K. â€Å"Austen, Jane.† World Book Student. World Book Student. Web. 4 Jan. 2011. Gale Student Resources in Context. N.p., n.d. Web. 4 Jan. 2011. Hodge, J.A., et al. â€Å"Jane Austen.† Columbia Encyclopedia. EBSCOhost. Web. 4 Jan. 2011.

Talbos Ng Kamote Tea Recipe and It’s Advantages

This is how to make it: 1. Wash the camote tops (talbos ng camote) with water and vegetable and fruit liquid cleanser like that of Pigeon's cleanser for baby bottles and toys. (It's made of 100% food grade or edible ingredients and removes pesticide residues on fruits and vegetables. ) 2. Boil water in a pot. 3. Once the water is boiling, put the camote tops (leaves only) and let them boil for at least 5 minutes. 4. Steep some more for 5 minutes. 5. Remove the leaves (or talbos) using a strainer and set aside.You can make these leaves into a salad. It's delicious too! 6. Pour on glasses (or cups if you want hot tea). 7. Squeeze 1-2 calamansi to get the juice and mix into the tea. You can add some more if you want it to have a stronger calamansi flavor. 8. Add a teaspoon (or more if you have a sweet tooth) of honey and mix. 9. Add some ice cubes for a refreshing and nutritious iced tea! Now, while you're enjoying your glass/cup of camote tops tea, let share some of its medicinal quali ties.It's a remedy for constipation or aids in regular bowel movement. It's a remedy for stomach distress like those cause by indigestion. It helps maintain thyroid hormones that prevents the thyroid from getting big. It helps lower blood sugar and cholesterol of patients with type 2 diabetes. According to Wiki. answers. com: Sweet potato tops are excellent sources of antioxidative compounds, mainly polyphenolics, which may protect the human body from oxidative stress that is associated with many diseases including cancer and cardiovascular diseases.Sweet potato greens have the highest content of total polyphenolics among other commercial vegetables studied. Sweet potatoes contain protein, dietary fiber, lipid, and essential minerals and nutrients such as calcium, phosphorous, magnesium, sodium, potassium, sulfur, iron, copper, zinc, manganese, aluminum and boron. Sweet potatoes are also important sources of vitamin A, thiamin, riboflavin, niacin and ascorbic acid. In recent years, it has been reported as well that this tea can help Dengue patients recover.Read more about this on an article here. Below is the nutritional value that every 100g of camote tops contain as taken from First Vita Plus website : 30 calcium 24 magnesium 373 potassium 13 sodium 49 phosphorus 85 chlorine 26 sulphur 0. 8 mg/kg iodine traces of manganese, copper and zinc Were you surprised that this cheap vegetable can be this nutritious? In fact, some people plant this in their backyards and just harvest them when they want to have them for salad or tea.

Biology Lab Report Ib Hl Osmosis

Biology Lab Report 2 Investigating the phenomenon of Osmosis in plant tissues: Potato in different concentrations of NaCl Tutor: Maria Tsaousidou By Marina Gkritzioudi Biology Lab Report 2 Investigating the phenomenon of Osmosis in plant tissues: Potato in different concentrations of NaCl Tutor: Maria Tsaousidou By Marina Gkritzioudi Investigating the phenomenon of Osmosis in plant tissues: Potato in different concentrations of NaCl Introduction: Osmosis is the movement of water molecules through a semipermeable membrane from low concentration to high concentration. Research Question:How does the concentration of salt (NaCl) affect the mass of a potato soaked in water (H2O) with different concentrations of NaCl over the course of 30 minutes? Hypothesis: It is expected that the solution with the highest concentration of salt will cause more mass loss to the pieces of potato. The pieces that will be placed in the solution with the lowest concentration of salt will have small weight los s. Finally, the pieces that will be placed in water (NaCl concentration 0) will gain weight. This is expected because of the phenomenon of osmosis which was examined in a previous lab. Variables:Independent: concentration (%) of salt (NaCl) Dependent: mass (g) change Controlled: * shape and material of the beakers * size and weight of the potato pieces * volume of the aqueous solution The beakers need to be of the same size, of the same shape and of the same material, either plastic or glass. The size of the potato pieces needs to be the same in order for the surface to volume ratio to be the same and the initial weight of the pieces should also be the same so that the mass change can be compared. Since this is not always possible, we calculate percentages and make the pieces approximately the same.Lastly, the volume of the water solutions should be the same in all beakers so that the osmotic effect will only depend on the concentration dissolved in the solution. Materials: 5 beaker s sized: 250cm3 (Â ±0. 5cm3) Tap Water Potato Knife Weigh balance (Â ±0. 01g) Salt (NaCl) Watch glass Spatula Timer (Â ±0. 1sec) Volumetric cylinder Procedure: Step 1: Line up the five beakers and with the help of a volumetric cylinder add 100cm3 of water (H2O) in all of them. Step 2: Place the watch glass on the weigh balance and after zeroing it, measure four different concentrations of salt by adding it with the spatula.Start by measuring 0. 5% of NaCl, then 1%, then 3%, and finally 5% and add each one in a different beaker. Step 3: Stir the solutions using the spatula in order for the salt to dissolve. Step 4: Take a potato and after peeling it with the knife, cut it into 10 same size small pieces. Step 5: Measure each one of the 10 pieces and in order to equalize their mass chop, or scrape off some of the piece if needed. Step 6: Record the initial mass of the potato pieces and place 2 potatoes in each beaker. Step 7: After 15min take each of the pieces out of the beakers an d measure its weight and record it.Step 8: Repeat Step 7 after 30min and after 35min in order to get the rate at which the mass changes. Data Collection: Table 1: Mass measurements of the potato pieces in solutions with different NaCl concentrations over the course of 35min | Time in min| Mass(g)(Â ±0. 01) in 0. 5% NaCl concentration| Mass(g)(Â ±0. 01) in 1% NaCl concentration| Mass(g)(Â ±0. 01) in 3% NaCl concentration| Mass(g)(Â ±0. 01) in 5% NaCl concentration | Mass(g)(Â ±0. 01) in 0% NaCl concentration| | Trial 1| Trial 2| Trial 1| Trial 2| Trial 1| Trial 2| Trial 1| Trial 2| Trial 1| Trial 2| 0| 1. 76| 1. 76| 1. 76| 1. 76| 1. 76| 1. 6| 1. 76| 1. 76| 1. 76| 1. 76| 15| 1. 80| 1. 80| 1. 63| 1. 63| 1. 57| 1. 57| 1. 58| 1. 58| 1. 95| 1. 95| 30| 1. 80| 1. 80| 1. 54| 1. 54| 1. 50| 1. 50| 1. 51| 1. 51| 1. 97| 1. 97| 35| 1. 79| 1. 79| 1. 52| 1. 45| 1. 49| 1. 42| 1. 48| 1. 45| 1. 98| 1. 98| Data Processing: In Table 2 the average mass of the measurements of the two trials from Tabl e 1 over the course of 35min is shown. The information in the table was a result of adding the measurements from both of the trials, at a specific time, and dividing this sum by two. For example, in the 5mol dm-3 NaCl concentration the mass (g) after 35min was 1. 8g in the 1st trial and 1. 45g in the 2nd trial (see Table 1). The average of these two measurements for the time of 35min, in concentration 0. 5mol dm-3 NaCl, is found by adding them and dividing their sum by two: (1. 48+1. 45)? 2=1. 465, rounded to 1. 47g. Table 2: The average mass measurements of the potato pieces in solutions with different NaCl concentrations over the course of 35min| Time in min| Mass(g)(Â ±0. 01) in 0. 5%3 NaCl concentration| Mass(g)(Â ±0. 01) in 1% NaCl concentration| Mass(g)(Â ±0. 01) in 3% NaCl concentration| Mass(g)(Â ±0. 01) in 5% NaCl concentration | Mass(g)(Â ±0. 1) in 0% NaCl concentration| 0| 1. 76| 1. 76| 1. 76| 1. 76| 1. 76| 15| 1. 80| 1. 63| 1. 57| 1. 58| 1. 95| 30| 1. 80| 1. 54| 1. 50| 1. 51| 1. 97| 35| 1. 79| 1. 49| 1. 46| 1. 47| 1. 98| In Table 3 the average mass change of the measurements over the course of 35min is shown. This is calculated by subtracting the initial measurement of the average mass of the pieces of potato (measurements of 0min shown in Table 2), which are submerged in different solutions with different salt concentrations, from the final measurement of the mass of potato present in the same concentration (measurements of 35min shown in Table 2).For example, the average mass change over the course of 35min in NaCl concentration of 05mol dm-3 is found by subtracting the first average measurement of the mass, 1. 79g, from the final average mass, 1. 76g: 1. 79-1. 76=0. 03g. Table 3: Average potato mass change in each solution over the course of 35 minutes| | Mass(g)(Â ±0. 01) in 0. 5% NaCl concentration| Mass(g)(Â ±0. 01) in 1% NaCl concentration| Mass(g)(Â ±0. 01) in 3% NaCl concentration| Mass(g)(Â ±0. 01) in 5% NaCl concentration | Mass (g)(Â ±0. 01) in 0% NaCl concentration| Mass (g) change (Â ±0. 01)| 0. 03| -0. 27| -0. 30| -0. 29| 0. 22|When the mass change is a positive number, this means that the mass of the specimen, the potato piece, increased from the initial mass. On the contrary, when the mass change is a negative number, this means that the mass decreased from the initial mass that was first measured before it was submerged in the solution. In Table 4 the rate at which the mass increases or decreases in the five different solutions is shown. This is calculated by dividing the absolute average mass change of each solution (shown in Table 3) and dividing it by the maximum time used in the experiment, which is 35min.For example, the rate at which the mass drops or increases in the 0. 5mol dm-3 NaCl concentration solution is shown by taking |0. 03| (Table 3) and dividing it by 35min: |0. 03|? 35=8. 6*10-4g/min. Table 4: Rate at which the mass increases or decreases. | | In 0. 5% NaCl concentration solution | In 1% NaCl concentration solution| In 3% NaCl concentration solution| In 5% NaCl concentration solution| In 0% NaCl concentration solution| Average mass (g)/time (min)| 8. 57*10-4| 7. 71*10-3| 8. 57*10-3| 8. 28*10-3| 6. 28*10-3| In Table 5 the percentage% mass change is shown.This is calculated by subtracting the average initial mass measurement from the average final one, dividing it by the average initial mass and multiplying it by 100. For example, the percentage% mass change in the 0. 5mol dm-3 NaCl concentration solution is calculated like this: [(1. 79-1. 76)/1. 76]*100=1. 70%. Table 5: Percentage% mass change| | Mass(g)(Â ±0. 01) in 0. 5% NaCl concentration| Mass(g)(Â ±0. 01) in 1% NaCl concentration| Mass(g)(Â ±0. 01) in 3% NaCl concentration| Mass(g)(Â ±0. 01) in 5% NaCl concentration | Mass(g)(Â ±0. 01) in 0% NaCl concentration| Percentage%Mass change| 1. 0| -15. 34| -17. 04| -16. 47| 12. 5| Graph 1: Mass changes of potato pieces bathed in NaCl solutions Graph 2: Ra te at which the mass in each solution increases or decreases Conclusion: The data collected confirmed the hypothesis that that the solute with the highest concentration of salt will cause more mass loss to the pieces of potato, the pieces that will be placed in the solute with the lowest concentration of salt will have small weight loss, and the pieces that will be placed in water (NaCl concentration 0) will gain weight thus increasing in mass.After observing the changes in the mass of the potato pieces we can tell that the higher the concentration of salt in the water, the more the mass of plants will decrease because of osmosis. The lower the concentration of salt in water, the more the mass of the plants will increase or just decrease but not dramatically. If we submerge a plant in water with no NaCl dissolved in it, the mass of the plant will increase, because water molecules will move from the low concentration solute to the high, thus entering the plant tissue and increasing i ts mass and weight.Also, time wise, the more the plant specimen soaks in the solutions the more its mass will relatively increase or decrease. Lastly, from the first graph it can be estimated that at concentration 4. 2% the potato in the NaCl solution will reach equilibrium, thus the concentration will be the same inside and outside of the potato. Limitations: There are some limitations to this experiment that prevent the results from being perfect. First of all there was not enough time to repeat the experiment and because the lab was crowded there was no time to chop more han two pieces of potato for each beaker so only two trials were performed instead of three or five. Secondly, the sizes the potatoes were chopped in were not exactly the same because more attention was given to having the same mass and thus neglecting the size which leads to different surface to volume ratio and affects the results. Thirdly, the timer that was used was the classroom clock and therefore the time at which the pieces or potato were measured were not very accurate.Improvements: In order to improve the results of this experiment, it is necessary that some changes be made. Firstly, a tool should be found that will allow potato pieces to be chopped in the same size so that the surface to volume ratio will be the same and not change, thus affecting the results. A proper timer should be used to count the time intervals. Lastly, more repetitions, at least 3, need to be made so that the results are more precise.

The Best Way to Write Sales Case Studies That Get Leads - CoSchedule

The Best Way to Write Sales Case Studies That Get Leads As you’re probably aware, social proof  plays a major factor in buying decisions. In a survey of online consumers, 85% of respondents  said they read up to 10 reviews before they can trust a business. Not all types of social proof are created equal. A handful of product page reviews might be adequate in order to sell a $10 necklace on Shopify, but in order to sell a high ticket item of $1000 or more you’re going to need more significant forms of social proof. For B2B businesses, sales case studies are an excellent tool for driving leads. Legendary marketer Neil Patel  used email case studies to increase his deal closing ratio by 70%. He increased his sales by 185% by testing 3 different case studies. In my business, I’ve also had been able to drive significant amounts of leads using sales case studies. You can too- just follow these tips. Get Your Free Sales Case Study Template Bundle Dont waste time writing your case study from scratch! Download these three templates and make the job easy: Sales Case Study Template (Web): Use this Word-based template to craft your copy for your development team to turn into a web page. Sales Case Study Template (Word): If youll be creating a downloadable PDF-based case study, use this Word template to compile your content before handing it to a designer. Bonus Audience Persona Template: Better understand the target audience for your case study by building an audience persona. The Best Way to Write Sales Case Studies That Get LeadsSales Case Study Creation There are a lot of steps that go into creating a case study. Let's cover them one by one. Create a Buyer Persona If you don’t already have one, I recommend creating a buyer persona  document for your business. Hubspot generously offer a selection of downloadable buyer persona templates, but you can make your own if you wish using the following steps: Give your persona a name, this allows you to think of them as an individual. You may even want to add a photograph too. Create a document with two columns. On the left, list the following demographic traits: age, gender, marital status, education level, income and location. Also on the left, add psychographic traits: interests, values, pain points  and challenges. On the right, carefully craft your answer as best you can for the specific individual. You should be left with something similar to this (courtesy of Hubspot): Select a Relatable Customer When you know your ideal buyer intimately, you can pick a client for your sales case study who is a perfect representative of this persona - someone other potential clients will be able to relate to. Be sure to feature a headshot from the client, as well as a complimentary quote for maximum credibility. Ideally, this quote should pertain to one of the core strengths of your business (something that your competitors cannot replicate). Tips for creating a killer quote image: Ensure you receive a high-resolution headshot from your client. Use a quote that pertains to the core strengths of your business (something that your competitors cannot replicate). Keep the color scheme consistent with the rest of the landing page. If you don’t have the resources to hire a designer, consider using Canva  to create the quote image for free. This example from one of Hubspot’s case studies  is great because it succinctly mentions an advantage the brand has over a competitor. From Problem to Solution Creating a compelling sales case study requires storytelling. First, you need to consider how your product helped your client go from point A (revisit the common pain points in your buyer persona) to point B. To find out this information, I recommend surveying your client via email (some marketers prefer face-to-face conversations, but I find email to be more efficient since they have more time to think about their answers and you’ve got a written record of the conversation to refer back to). Ask them: What problems were you experiencing prior to working with us? What are your long-term goals? What made you choose us instead of a competitor? What are some of the (measurable) benefits you’ve received since working with us? Once you have this information, drive the story home using emotional language  and statistics. I recommend the following structure for your case study: Introduction:  Provide background information about the client’s business, such as the size, business model and types of customers served. The problem:  Describe what is hurting the business, in logical and emotional terms. For instance, ineffective resource allocation may be slowing production, which diminishes gross revenue, but it also leads to sleepless nights and stress for the business owner. The solution:  Describe why the client chose you instead of a competitor, and what solution you came up with to solve their problem. This is a great opportunity to showcase your diligence in analyzing the client’s needs and your expertise in solving their problem. The results:  While I like to include statistics throughout the case study, this is where you can really emphasize the positive long-term change you created, both for the life and business of your client. Hopefully, you’ve been tracking the metrics for your client work. Metrics such as total revenue, search traffic, email opt-ins, conversion rate and page views are great to include in a case study - so long as you’ve delivered an improvement over time. Check out this example from one of Neil Patel’s case studies. He mentions a problem that is undoubtedly common in his niche, then describes his solution along with incredible statistical results for increased credibility. Without these numbers, the claims could be viewed as boastful rather than authentic. Landing Page Design While you might want to feature your sales case study on your homepage or send the case study out as a PDF document to your mailing list, I recommend having a designated landing page for the case study. Weaving a powerful narrative, featuring potent statistics and making your client seem relatable is only one facet of creating a good sales case study. If your goal is to drive leads, your landing page needs to be optimized for conversions. I’ve spent countless hours split testing the headlines, copy, images and CTAs on landing pages, and while it can be tedious, it’s definitely worth it in the long-run for maximizing your conversions. Especially if you’re diving cold traffic to your landing page through paid ads, it’s important that your landing page is tonally and stylistically consistent with the ad. When someone clicks through to your page, there should be no unpleasant surprises in terms of the color schemes  and type of language used. Dollar Shave Club  does an excellent job of providing a cohesive experience for customers that click through to their site from Facebook. This ad directs to their home page, which aligns well with the ad's copy and imagery: In terms of structuring your landing page, I’ve found that the popular advice for structuring blog posts  still applies. Headlines and short paragraphs help to break up walls of text and improve readability. Bullet points are also great for communicating core information succinctly, as shown in this case study for Salesforce: If you have powerful statistics at hand, data visualization  techniques can allow you to convey them in a more emotionally impactful manner. In my opinion, graphs and charts are excellent visual tools for showing how (with your help) a client moved from a miserable point A to a glorious point B. Having produced numerous testimonials, I’m consistently told by my clients that the data visualizations and other visual elements were their favorite parts of the testimonials. As an example, check out this graph I produced for Royal Wolf  to demonstrate the kind of results you can expect over a six-month period. Additionally, it’s important to remember that your landing page has one objective: to get visitors to opt-in to your email list. For this to happen, your landing page needs to flow smoothly from one point to the next, until they reach the inevitable opt-in form. Mentions of other products and links to external sites only distract from this objective. When I see landing pages with abundant distractions, I immediately imagine a highway with roadblocks impeding the traffic. Clear out those roadblocks and ensure that opting in is as easy as humanly possible. To reference Neil Patel’s aforementioned case study, the CTA section  really stands out (and has probably been split tested mercilessly for the best results). Backed by color psychology, orange is one of the most popular color choices for CTA buttons because it pops so well. I love to use orange CTA buttons on sites with neutral or low-key color schemes. Also, Neil includes a headshot of himself to convey trust and indicate that he brings real customers to sites, not just browsers that will help boost your vanity metrics. This is a crucial distinction when you’re charging premium rates like Neil is. Promoting Your Case Study Once you've created your case study, the next step is to tell people about it. Here's how to to do just that successfully. Facebook Advertising With over 2 billion active monthly users, Facebook is a great channel for finding people that are interested in every niche imaginable. By using Audience Insights, you can figure out what pages people are following within your niche - so you can target them with an ad for your sales case study. While there is an enormous amount of demographic information available in Audience Insights, my favorite feature is Page Likes. If you’re analyzing the fishing niche, type â€Å"fishing† into the interests bar on the left. After clicking on Page Likes, you’ll see what other pages people like who share this interest. The affinity score  is important to look at because it shows the likelihood of someone liking a page compared to the average Facebook user. These insights are crucial when it comes to targeting. You will achieve the best results when you’re targeting interests that fanatics (rather than casual fans) would be interested in. In my experience, it’s the fanatics who are more likely to opt-in to your email list or buy your product. Before you start running ads, it’s important to know your Customer Lifetime Value (CLV). If you know exactly how much money you expect to make from an email list subscriber in the long-term, then you can budget your Facebook advertising campaign accordingly. Before you start running social media ads, it's important to know your Customer Lifetime Value:If you know that your average email subscriber spends $25 with you before unsubscribing or going dormant, if you can spend less than $25 to get them onto your list - then you’re going to make a profit. In reality, if you have a high-value case study, a good landing page and your targeting is correct - you should be able to acquire leads for $3 or less, which would yield a gigantic profit in this scenario. For maximum credibility, include a headshot of the client from your case study in your ad image (for some reason, headshots perform very well  in Facebook ads). In the ad copy, include a quote from the client or a statistic relating to how you helped them to improve their business results. This ad by Outbrain  is a great example of a Facebook ad that leverages social proof and begs to be clicked. Social Media If you don’t feel comfortable diving into paid traffic right away, that’s fine. You can still use social media to acquire leads for free. When posting a sales case study on social media, the same rules apply as when you publish a blog post: include a captivating image (such as a client headshot), use emotive language, be succinct, mention key statistics, and include all relevant hashtags. On Twitter, I recommend using your case study post as a pinned tweet, so it stays at the top of your Twitter feed and gets the most attention. In my opinion, Instagram is one of the best platforms for promoting a sales case study. Lots of brands include landing pages (rather than homepages) in their Instagram bios to grab leads, you can do the same with a case study landing page. Foundr, a digital magazine for entrepreneurs, uses its Instagram bio to link to this landing page  promoting a $79 startup guide. If you take the time to post high-value content and follow lots of people who like posts by competitors in your niche (so that they follow you back), you will definitely generate some attention  on your Instagram page. If a link to your case study is the first thing they see on your page and it’s relevant to them, you’ll easily be able to extract contact information from your Instagram followers. Recommended Reading: How to Build the Best Social Media Promotion Schedule For Your Content Content Upgrades A content upgrade  is a special type of lead magnet that pertains to a specific blog post. After a person has finished reading a post, you can offer them a free ebook, checklist or case study which gives additional information about the subject - in exchange for the person’s email address. In my experience, highly specific content upgrades usually result in better conversions than generic lead magnets- since you’re delivering value on a topic that they have a proven interest in. In my experience, highly specific content upgrades usually result in better conversions than...For instance, this post  offers a downloadable PDF at the end of the article in exchange for contact information. If a visual communications agency publishes a blog post about creating visual content on a shoestring budget, it would make sense to offer a case study as a content upgrade that describes boosting a client’s website traffic using a combination of infographics, videos and presentations. Because the person reading your blog already has an interest in visual content, they can pick up additional strategic tips about how to create and promote such content by reading the sales case study. In this situation, the case study not only gives the reader immediate actionable tips, but it subtly conveys that you really know how to get results with visual content marketing.  So, if they eventually want to move on from free and low-cost visual content creation, you will be the first person they think of. Recommended Reading: How to Create Amazing Content Upgrades For Your Blog Email Marketing Sales case studies aren’t only a tool for getting people onto your mailing list. Personally, I find it impactful to include case studies as part of my autoresponder sequence  - to warm up people who are already on my list (just remember to segment your list so you don’t resend the case study to people to joined your list via your case study landing page). Market Hero  is an excellent autoresponder  that features an abundance of email design themes, a simple drag-and-drop interface and calculates your CLV for you. When you know your CLV, you also know how much money you can spend acquiring leads without taking a loss. This infographic from Kissmetrics breaks down how to calculate CLV as well: Successful email marketing involves building rapport, offering high-quality actionable advice and subtly conveying your expertise. Sometimes it’s okay to go for the hard sell via email, but you’ll push people away if you do this too much (a painful lesson I learned in my early years as a marketer). Aside from the occasional sales email, the majority of your messages should be delivering value- case studies fit in perfectly with this strategy. As an additional tip, try including a link to your case study in your email signature. This is particularly useful for sales staff or anyone else in your organization that frequently interacts with potential clients.

Career Change Consider These 5 Ways to Reinvent Yourself

Career Change Consider These 5 Ways to Reinvent Yourself Looking for a new job? Don’t pigeon-hole yourself by only considering opportunities similar to your established career path or what your degree says you are qualified to do. If you are going in a totally new direction with your career, it may require reinventing yourself, utilizing hidden skills and talents, and setting a goal to enjoy your new job more than you ever thought possible. As the poet Robert Frost wrote, â€Å"Two roads diverged in a wood, and I took the one less traveled by, and that has made all the difference.† So your new path may not be the most obvious one to take, but forging in a new direction can be very rewarding.How to Reinvent Your CareerIf you are looking for a change in employment; a job that will be rewarding and actually make you excited about heading to work each day, that job you seek may not even be on your radar.Reinventing your career requires thinking outside of the box (another job skill, by the way). Focus more on your hidden talents and the skills you have acquired through your work experience, in your personal life, or through volunteer work. Look down a different path, rather than the obvious direction of your work history or what you majored in college.What Skills Does a New Employer Seek?You have hidden skills and talents. Whether you mastered creating extraordinary PowerPoint presentations or your were in charge of entertaining your company’s clients while they were in town, you acquired extra skills along the way.So how do you identify these hidden talents and use them to find a new job or career? Here are the basic steps to reinventing yourself and finding a new career path.First, think about any skills you learned at other jobs, especially the ones that were never part of your job description, yet were required for you in order to succeed. This is a tough one because it requires really thinking about what was expected of you in moments where probably not a lot of recognition was given. These were side-skills and until now, nobody paid attention to them.Now begin writing a skill list and include all of your soft-skills as well as hard skills. While it is great that you are a PowerPoint guru, employers want to know that you have the insight to know what should go into a presentation that will reach the audience, motivate a client, or entice a customer. Write down instances where critical thinking and being keenly aware of underlying messages were something you tapped into.Add to your list any examples of being a persuasive public speaker. According to Prinstonreview.com, strong public speaking or presentation skills are vital for many career paths you might take. Think of it as the ability to sell or influence others, which could apply to a myriad of career options.Think about the research skills you have developed through your experience. Whether a career in law, marketing, teaching, politics or public relations, having a solid understanding of research methods will be a val uable asset for employers.If you are skilled at writing and communication then you are in luck. One of the top skills employers look for is good communications skills. If you can write or edit copy, there are many opportunities in which to use these skills. Above all, employers are looking to hire candidates with outstanding communication skills and who are team players, according to results of National Association of Colleges and Employers (NACE) Job Outlook 2013 survey.Finally, consider out of the ordinary experiences you have had on the job. This is a vast topic because there are so many ways you may have developed creative skills or sharpened organization capabilities. Have you excelled in illustration and design activities at work? Perhaps you were placed in charge of planning and orchestrating your company’s elaborate 10th-anniversary dinner party or an awards banquet?Creative or organizational skills like design or event management are needed in so many different forms of employment. Never leave those little extra talents you possess, like creativity or your ability to manage multiple tasks, off of your list.Think that focusing on your experience and expanded skill-set will not net you a solid job offer? Think again. According to a survey conducted by NACE, a vast majority of employers look more to hands-on experience and those extra skills, the ones most people don’t think twice about, when they are considering applicants.Now you are ready to consider new job opportunities, utilizing additional skill-sets and talents that you previously might have overlooked when searching for a new job. If it is time to explore new career possibilities, sign up with TheJobNetwork, include any hidden-skills that you possess on your resume, and head down a new path to your future.

Kinetics Lab Report Example | Topics and Well Written Essays - 1250 words

Kinetics - Lab Report Example 4. Take a timer from the upper right hand corner of the screen and place it on the workbench. Wait till you obtain a round number on the timer to begin timing the reaction. Be ready to begin timing the reaction when you add the ammonium persulfate to the solution in the 250 mL beaker. 3. Add 1 ml of starch indicator and 0.05 ml of 0.1 M EDTA solution from the Chemical Shelf to the same 250 ml beaker. This drop of EDTA solution is to minimize the effects of trace quantities of metal ion impurities that would cause spurious effects on the reaction. 4. Take a timer from the upper right hand corner of the screen and place it on the workbench. Wait till you obtain a round number on the timer to begin timing the reaction. Be ready to begin timing the reaction when you add the ammonium persulfate to the solution in the 250 mL beaker. 5. Prepare a 0.1 M solution of ammonium persulfate by diluting the 0.2 M solution. To do this take a 50 ml beaker from the Glassware Shelf and place it on the workbench. Add 12.5 ml of water and 12.5 ml of 0.2 M ammonium persulfulate. 3. Add 1 ml of starch indicator and 0.05 ml of 0.1 M EDTA solution from the Chemical Shelf to the same 250 ml beaker. This drop of EDTA solution is to minimize the effects of trace quantities of metal ion impurities that would cause spurious effects on the reaction. 4. Take a timer from the upper right hand corner of the screen and place it on the workbench. ... This drop of EDTA solution is to minimize the effects of trace quantities of metal ion impurities that would cause spurious effects on the reaction. 4. Take a timer from the upper right hand corner of the screen and place it on the workbench. Wait till you obtain a round number on the timer to begin timing the reaction. Be ready to begin timing the reaction when you add the ammonium persulfate to the solution in the 250 mL beaker. 5. Prepare a 0.1 M solution of ammonium persulfate by diluting the 0.2 M solution. To do this take a 50 ml beaker from the Glassware Shelf and place it on the workbench. Add 12.5 ml of water and 12.5 ml of 0.2 M ammonium persulfulate. 6. To begin the reaction, add the contents of the 50 ml beaker to the 250 ml beaker by dragging the 50 ml beaker on top of the 250 ml beaker and selecting all. 7. Record the time for the appearance of the black color. 16 ml of Ammonium persulphate Trial 3 1. Take a 250 ml beaker from the Glassware Shelf and place it on the workbench. 2. Add 25 ml of 2 M NaI solution from the Chemicals Shelf to the beaker. Dilute the NaI solution to 0.1 M by adding 25 ml of water. 3. Add 1 ml of starch indicator and 0.05 ml of 0.1 M EDTA solution from the Chemical Shelf to the same 250 ml beaker. This drop of EDTA solution is to minimize the effects of trace quantities of metal ion impurities that would cause spurious effects on the reaction. 4. Take a timer from the upper right hand corner of the screen and place it on the workbench. Wait till you obtain a round number on the timer to begin timing the reaction. Be ready to begin timing the reaction when you add the ammonium persulfate to the solution in the 250 mL beaker. 5. To begin the reaction, add 25.0 mL of the 0.2 M ammonium